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  • ISBN: 9780130404404
  • ISBN10: 0130404403

Principles of Marketing With CD

by Kotler, Philip
Armstrong, Gary

  • List Price: $117.33
  • Binding: Hardcover
  • Edition: 9
  • Publisher: Prentice Hall
  • Publish date: 07/03/2000
used Add to Cart $1.67
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Description: This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium--"connectedness"--with customers, with marketing partners, and with the world around us. For marketing professionals.
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Seller Condition Comments Price  
Owls Books
Location: Toledo, OH
All pages and cover are intact. Possible slightly loose binding, minor
Hippo Books
Location: Toledo, OH
Noticeably used book. Text is legible but may be soiled and have binding
Location: Franklin, TN Ask seller a question
Firecreek Books
Location: Germantown, TN
One Stop Shop Bookstore
Location: Memphis, TN
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