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Principles of Marketing With CD
- List Price: $117.33
- Binding: Hardcover
- Edition: 9
- Publisher: Prentice Hall
- Publish date: 07/03/2000
Description: This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium--"connectedness"--with customers, with marketing partners, and with the world around us. For marketing professionals.Expand description
All pages and cover are intact. Possible slightly loose binding, minor
All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Noticeably used book. Text is legible but may be soiled and have binding
Noticeably used book. Text is legible but may be soiled and have binding defects. Heavy wear to covers and pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.