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Principles of Marketing With CD

by Kotler, Philip
Armstrong, Gary

  • ISBN: 9780130404404
  • ISBN10: 0130404403

Principles of Marketing With CD

by Kotler, Philip
Armstrong, Gary

  • List Price: $117.33
  • Binding: Hardcover
  • Edition: 9
  • Publisher: Prentice Hall
  • Publish date: 07/03/2000
  • ISBN: 9780130404404
  • ISBN10: 0130404403
used Add to Cart $1.67
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Description: This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium--"connectedness"--with customers, with marketing partners, and with the world around us. For marketing professionals.
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Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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Price:
$1.67
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Hippo Books
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
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Noticeably used book. Text is legible but may be soiled and have binding
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Seller: HPB-Diamond
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: One Stop Shop Bookstore
Location: Memphis, TN
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