Principles of Service Marketing and Management
- List Price: $110.00
- Binding: Hardcover
- Publisher: Prentice Hall
- Publish date: 02/01/2002
Description:
This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management--including the interactions between marketing, operations, and human resources.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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