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  • ISBN: 9780136768753
  • ISBN10: 013676875X

Principles of Service Marketing and Management

by Lovelock, Christopher H.

  • List Price: $110.00
  • Binding: Hardcover
  • Publisher: Prentice Hall
  • Publish date: 02/01/2002
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Description: This clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management--including the interactions between marketing, operations, and human resources.
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Seller Condition Comments Price  
Hippo Books
Location: Toledo, OH
Good
Spine creases, wear to binding and pages from reading. May contain limited
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$1.67
Book Bomber
Location: King of Prussia, PA
Good
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May contain highlighting, handwriting or underlining through out the book.
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$2.18
Recycle-A-Textbook
Location: Lexington, KY Ask seller a question
Very Good
Great condition with light wear! Supplemental materials such as CDs or
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$6.17
Ergodebooks
Location: Richmond, TX Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$8.77
Firecreek Books
Location: Germantown, TN
Good
$23.08
Ergodebooks
Location: Richmond, TX Ask seller a question
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$42.37
NJBOOKS
Location: edison, NJ
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013676875X Brand New Book Ships From Multiple locations. Delivery will take 4-14 days.
$88.53
Basi6 International
Location: Irving, TX
New
New, US edition. Satisfaction guaranteed! !
$90.15
Lyric Vibes
Location: Geneva, IL
New
013676875X New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
$104.56
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