Product Creation the Heart of the Enterprise from Engineering to E-Commerce
- List Price: $28.00
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 12/01/2000
Description:
Creating Valuable Products is the essential guide for managers and executives of industrial companies who want to achieve business excellence through new product development. Written with the insight of an expert in the field, Creating Valuable Products goes beyond the design and production techniques on which product development books usually focus. Drawing from his experience as an engineering researcher, college professor, and senior executive with three industrial giants -- Mascon Global, Ltd., Square D/Schneider, and Motorola -- Philip H. Francis addresses the entire product development process from manufacturing strategy and IT systems to intellectual property and the management of R&D technology.
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Full of rich and practical ideas, such as an "Ideas for Action" section at the end of each chapter, Creating Valuable Products presents a clear and accessible program that can be easily implemented to improve production performance and create valuable new products.
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