Error title
Some error text about your books and stuff.
Close

Product Innovation Strategy Pure and Simple How Winning Companies Outpace Their Competitors

by Michel Robert

  • ISBN: 9780070531321
  • ISBN10: 0070531323

Product Innovation Strategy Pure and Simple How Winning Companies Outpace Their Competitors

by Michel Robert

  • List Price: $24.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 05/01/1995
  • ISBN: 9780070531321
  • ISBN10: 0070531323
used Add to Cart $2.98
You save: 88%
Marketplace Item
new Add to Cart $3.53
You save: 86%
Marketplace Item
Description: Product Innovation Strategy Pure and Simple is based on Robert's 10 years of intensive research into a very basic question: Why are certain companies so adept at creating and introducing new products, while others are not? Robert uncovered an answer that was equally simple: successful innovators rely upon more than serendipity; they follow a process, one that they deeply ingrain in their corporate cultures and to which they continually adhere. You'll find the real-life stories of those companies here - compelling insights into the ways in which firms such as 3M, Honda, and Johnson & Johnson have institutionalized the innovation process. But, beyond this rich assortment of case histories, anecdotes, and object lessons, you'll discover how your company can implement the proven strategy that Robert has distilled and presents in this trailblazing book. For the first time anywhere, find out how easy it is to integrate the four steps that comprise a winning product innovation process. And there's more still. Robert also details a variety of different "spins" on the strategic innovation process ... provides a glimpse at the future role of new product innovation in an increasingly fragmented marketplace ... describes how to make innovative thinking part and parcel of an organization's culture ... and takes a close-up look at how the innovation process affected the fortunes of Gillette and of Kodak.
Expand description
Seller Condition Comments Price  
Seller: Once Upon A Time Books
Location: Tontitown, AR
Condition: Good
This is a used book in good condition and may show some signs of use or wear.
Price:
$2.98
Comments:
This is a used book in good condition and may show some signs of use or wear.
Seller: ARC Foundation Thrift Store
Location: Ventura, CA
Condition: Good
0070531323 YOUR PURCHASE BENEFITS THOSE WITH DEVELOPMENTAL DISABILITIES TO LIVE A BETTER QUALITY OF LIFE. Sun wear, DJ/Book has some wear.
Price:
$3.33
Comments:
0070531323 YOUR PURCHASE BENEFITS THOSE WITH DEVELOPMENTAL DISABILITIES TO LIVE A BETTER QUALITY OF LIFE. Sun wear, DJ/Book has some wear.
Seller: Orion Tech
Location: Grand Prairie, TX
Condition: New
0070531323.
Price:
$3.53
Comments:
0070531323.
Seller: Jena's Books
Location: Independence, KY
Condition: Good
Hard cover with light to average shelf/handling/edge wear. Minor highlighting of inside pages. Good binding.
Price:
$4.15
Comments:
Hard cover with light to average shelf/handling/edge wear. Minor highlighting of inside pages. Good binding.
Seller: Powell's Books
Location: Portland, OR
Condition: Very Good
Price:
$6.46
Comments:
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$9.31
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Sharehouse Goods
Location: Milwaukee, WI
Condition: New
This is a brand new book! Fast Shipping-Safe and Secure Mailer-Our goal is to deliver a better item than what you are hoping for! If not we will make it right!
Price:
$10.08
Comments:
This is a brand new book! Fast Shipping-Safe and Secure Mailer-Our goal is to deliver a better item than what you are hoping for! If not we will make it right!
Seller: TexasBo
Location: Houston, TX
Condition: Good
Shipping Icon
0070531323. 0070531323.
Price:
$12.37
Comments:
0070531323. 0070531323.
Seller: Jonathan Grobe Books
Location: Deep River, IA
Condition: Good
Shipping Icon
0070531323. Exlibrary, usual markings. Front free endpaper removed.; 174 pages.
Price:
$13.50
Comments:
0070531323. Exlibrary, usual markings. Front free endpaper removed.; 174 pages.
Seller: Glued To The Tube Books
Location: Minneapolis, MN
Condition: Like New
8vo-over 7¾"-9¾" tall. "PRODUCT INNOVATION STRATEGY PURE AND SIMPLE is
[...]
Price:
$16.31
Comments:
8vo-over 7¾"-9¾" tall. "PRODUCT INNOVATION STRATEGY PURE AND SIMPLE is
[...]
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$23.62
Comments:
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$24.17
Comments:
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).