Product Strategy for High Technology Companies
- List Price: $64.00
- Binding: Hardcover
- Edition: 2
- Publisher: McGraw-Hill Education
- Publish date: 10/01/2000
Description:
One of the key determinants of success for today's high-technology companies is product strategy -- and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple -- plus a new focus on growth strategies and on Internet businesses -- define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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