Description: Introduction. I. THE NEW RHETORICS: OVERVIEW AND THEORY. Ferdinand de Saussure, Nature of the Linguistic Sign . I. A. Richards, From How to Read a Page and Speculative Instruments . Kenneth Burke, Definition of Man . Mikhail M. Bakhtin, Toward a Methodology for the Human Sciences . Richard Weaver, The Cultural Role of Rhetoric . Ernesto Grassi, Rhetoric and Philosophy . Stephen Toulmin, The Layout of Arguments . Richard McKeon, The Uses of Rhetoric in a Technological Age: Architectonic Productive Arts . Chaam Perelman, The New Rhetoric: A Theory of Practical Reasoning . Michel Foucault, What Is an Author? Michael Polyani, Scientific Controversy . J rgen Habermas, Intermediate Reflections: Social Action, Purposive Activity, and Communication . Roland Barthes, The Pleasure of the Text . Wayne Booth, The Idea of a University as Seen by a Rhetorician . Bibliography I: Overviews and Theories. II. THE NEW RHETORICS: COMMENTARY AND APPLICATION. Donald C. Bryant, Rhetoric: Its Functions and Its Scope . Richard Ohmann, In Lieu of a New Rhetoric . Robert L. Scott, On Viewing Rhetoric as Epistemic . Douglas Ehninger, On Systems of Rhetoric . S. Michael Halloran, On the End of Rhetoric, Classical and Modern . Terry Eagleton, Conclusion: Political Criticism . E. D. Hirsch, Jr., Cultural Literacy . Walter R. Fisher, Narration as a Human Communication Paradigm: The Case of Public Moral Argument . Andrea A. Lunsford and Lisa S. Ede, On Distinctions between Classical and Modern Rhetoric . Jim W. Corder, Argument as Emergence, Rhetoric as Love . Paulo Freire and Donaldo Macedo, The Illiteracy of Literacy in the United States . Patricia Bizzell, Arguing about Literacy . James A. Berlin, Poststructuralism, Cultural Studies, and the Composition Classroom: Postmodern Theory in Practice . Bibliography II: Commentary and Application. Index.

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