Description: Hailed by Peter Lynch as "urgent and instructive reading for all who care about keeping capitalism on a roll and developing a society with a soul", "Capitalism with a Conscience" demonstrates that companies supporting their employees and their communities do better in the marketplace than those focusing only on the bottom line. In a close, thought-provoking examination of the forces that have made companies like Cisco, The Gap, Home Depot, and Starbucks leaders in their industries, Ira A. Jackson, Director of the Center for Business and Government at Harvard's Kennedy School of Government, convincingly proves that a concern for values leads to gains in market share, revenue and profits, consumer loyalty, and employee satisfaction.

"Capitalism with a Conscience" features a wealth of specific, easy-to-adopt principles and policies. For example, Timberland offers employees forty hours a year of paid leave to perform community service, and Cisco is leading the efforts for educational reform in California. Reebok's emphasis on diversity not only led to a more satisfied work-force, but also won the customer allegiance that helped it increase its sales from $12 million a year in the 1980s to $3 billion in sales today.

Despite the booming economy, higher wages, and growing corporate profits, American workers at all levels are finding themselves less content with their work lives. "Capitalism with a Conscience" provides a breakthrough business model for instituting the changes that will make a positive difference to individuals, companies, and communities alike.

Please Wait