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Promotion and Marketing for Broadcasting and Cable

by Eastman, Susan Tyler

  • ISBN: 9780240803425
  • ISBN10: 0240803426

Promotion and Marketing for Broadcasting and Cable

by Eastman, Susan Tyler

  • List Price: $36.95
  • Binding: Paperback
  • Edition: 0003
  • Publisher: Focal Press
  • Publish date: 05/24/1999
  • ISBN: 9780240803425
  • ISBN10: 0240803426
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. Coverage includes goals of promotion, research in promotion, on-aft, print, and web message design, and budgeting for promotion. This edition is updated to encompass immense changes in the industry since the early 1990s, with new emphasis on the role of the Web and on global and international promotion and marketing.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: The Yard Sale Store
Location: Narrowsburg, NY
Condition: Good
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Book Reasonable and presentable paperback edition. Some shelf wear and edge
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Price:
$6.73
Comments:
Book Reasonable and presentable paperback edition. Some shelf wear and edge
[...]
Seller: Poquette's Books
Location: Dewitt, MI
Condition: Good
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Seller: Vashon Island Books
Location: Vashon, WA
Condition: Very Good
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8vo-over 7¾"-9¾" tall
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8vo-over 7¾"-9¾" tall
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$38.62
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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