Promotion and Marketing for Broadcasting and Cable
- List Price: $36.95
- Binding: Paperback
- Edition: 0003
- Publisher: Focal Press
- Publish date: 05/24/1999
Description:
Explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. Coverage includes goals of promotion, research in promotion, on-aft, print, and web message design, and budgeting for promotion. This edition is updated to encompass immense changes in the industry since the early 1990s, with new emphasis on the role of the Web and on global and international promotion and marketing.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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