Error title
Some error text about your books and stuff.
Close

Promotion and Marketing for Broadcasting and Cable

by Eastman, Susan Tyler

  • ISBN: 9780240803425
  • ISBN10: 0240803426

Promotion and Marketing for Broadcasting and Cable

by Eastman, Susan Tyler

  • List Price: $36.95
  • Binding: Paperback
  • Edition: 0003
  • Publisher: Focal Press
  • Publish date: 05/24/1999
  • ISBN: 9780240803425
  • ISBN10: 0240803426
used Add to Cart $5.91
You save: 84%
Marketplace Item
new Add to Cart $27.00
You save: 27%
Marketplace Item
Description: Explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. Coverage includes goals of promotion, research in promotion, on-aft, print, and web message design, and budgeting for promotion. This edition is updated to encompass immense changes in the industry since the early 1990s, with new emphasis on the role of the Web and on global and international promotion and marketing.
Expand description
Seller Condition Comments Price  
Seller: Poquette's Books
Location: Dewitt, MI
Condition: Good
Price:
$5.91
Comments:
Seller: The Yard Sale Store
Location: Narrowsburg, NY
Condition: Good
Shipping Icon
Book Reasonable and presentable paperback edition. Some shelf wear and edge
[...]
Price:
$6.73
Comments:
Book Reasonable and presentable paperback edition. Some shelf wear and edge
[...]
Seller: Vashon Island Books
Location: Vashon, WA
Condition: Very Good
Shipping Icon
8vo-over 7¾"-9¾" tall
Price:
$7.31
Comments:
8vo-over 7¾"-9¾" tall
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$13.15
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: William Doulos
Location: Pasadena, CA
Condition: New
Trade paperback (US). Glued binding. 248 p. Contains: Illustrations. Audience: General/trade.
Price:
$27.00
Comments:
Trade paperback (US). Glued binding. 248 p. Contains: Illustrations. Audience: General/trade.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).