Proposal Preparation
- List Price: $184.95
- Binding: Hardcover
- Edition: 2
- Publisher: John Wiley & Sons Inc
- Publish date: 10/01/1992
Description:
Why Study Proposal Preparation'. Strategic Market Planning and Market Development: Their Effect onProposal Preparation. Preproposal Marketing and the Decision to Bid. Preparing for Proposal Activities. Organizing the Proposal Team. The Request for Proposal: What to Expect. The Technical Proposal. The Organization and Management Proposal. The Cost Proposal. Proposal Writing. Computer-Aided Preparation of Requests for Proposals (RFPs) andProposals. How the Proposal Is Evaluated. Key Elements Required for Success. Case Study: A Winning Proposal. Appendices. Bibliography. Indexes.
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