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Public Opinion: Politics, Communication, and Social Process

by Glynn, Carroll J. A Shapiro, Robert

  • ISBN: 9780813329178
  • ISBN10: 0813329175

Public Opinion: Politics, Communication, and Social Process

by Glynn, Carroll J. A Shapiro, Robert

  • List Price: $49.95
  • Binding: Paperback
  • Publisher: Westview Press
  • Publish date: 01/01/1999
  • ISBN: 9780813329178
  • ISBN10: 0813329175
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Description: A survey text for undergraduate courses, this volume examines the history, meaning, and mechanics of public opinion, including its use in communicating with and persuading the public, and discusses the five major theories for understanding public opinion. The chapters are carefully constructed so as to introduce terms and concepts to the reader unfamiliar with the field. Recognizing that public opinion is an increasingly interdisciplinary field, this volume draws together authors from diverse fields, principally political science and communication studies.
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