Public Relations Campaigns and Techniques Building Bridges Into the 21st Century
- List Price: $177.00
- Binding: Paperback
- Edition: 1
- Publisher: Pearson
- Publish date: 11/01/1999
Description:
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns.
Expand description
| Seller | Condition | Comments | Price |
|
Wonder Book - Member ABAA/ILAB
|
Good |
$7.86
|
|
Ergodebooks
|
Good |
$8.33
|
|
WonderBook
|
Good |
$9.34
|
|
Ergodebooks
|
New |
$43.70
|
Please Wait