Public Relations Campaigns and Techniques Building Bridges Into the 21st Century
- List Price: $177.00
- Binding: Paperback
- Edition: 1
- Publisher: Pearson
- Publish date: 11/01/1999
Description:
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
|
Wonder Book - Member ABAA/ILAB
Very Good |
$6.21
|
Ergodebooks
|
Good |
$6.69
|
Please Wait