Public Relations Campaigns and Techniques Building Bridges Into the 21st Century
- List Price: $177.00
- Binding: Paperback
- Edition: 1
- Publisher: Pearson
- Publish date: 11/01/1999
Description:
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns.
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