Description: Orientation Public Relations is a Rhetorical Experience: The Integral Principle in Case Study Analysis by William N. Elwood Scandalous Rhetorics by Barry Brummett Case Studies With National Purviews Mobil's Epideictic Advocacy: "Observations" of Prometheus Bound by Richard E. Crable and Steven L. Vibbert The Engineering of Outrage: Mediated Constructions of Risk in the Alar Controversy by Jamie Press Lacey and John T. Llewellyn "I Am a Scientologist": The Image Management of Identity by Jeffrey L. Courtright Plastics as Planet-Saving "Natural Resource": Advertising to Recycle an Industry's Reality by Patricia Paystrup From "We Didn't Do It" to "It's Not Our Fault": The Use of Apologia in Public Relations Crises by Keith Michael Hearit Case Studies of Targeted Influence Philip Morris Magazine: An Innovation in Grass Roots Issue Management by Rachel L. Holloway Janus in the Looking Glass: The Management of Organizational Identity in Corporate Recruitment Videos by Theresa A. Russell-Loretz Case Studies of Internal Relations The Rhetoric of Indoctrination: A Critical Analysis of New Employee Orientation by Mitchell S. McKinney SANE/Freeze, Issue Status, and Rhetorical Diversification by Michael F. Smith Issues Management during Corporate Mergers: A Case Study of AT&T and NCR by Kelly Fudge Case Studies of Local Situations Communication in Ballot Issue Campaigns: A Rhetorical Analysis of the 1991 Cincinnati Public Schools Levy Campaign by Jeffrey P. Joiner and Kathleen M. German Public Relations and the Ethics of the Moment: The Anatomy of a Local Ballot Issue Campaign by William N. Elwood Future Directions Critical Theory in Public Relations Inquiry: Future Directions for Analysis in a Public Relations Context by Kathleen M. German Bibliography

Please Wait