Error title
Some error text about your books and stuff.
Close
  • ISBN: 9780132564885
  • ISBN10: 0132564882

Public Relations Writing: an Issue-Driven Behavioral Approach

by Tucker, Kerry

  • List Price: $73.00
  • Binding: Hardcover
  • Edition: 0003
  • Publisher: Prentice Hall
  • Publish date: 12/04/1996
used Add to Cart $1.67
You save: 98%
Marketplace Item
new Add to Cart $61.42
You save: 16%
Marketplace Item
Description: Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral strategy to help manage issues critical to the pursuit of an organization's mission. A behavioral framework links the public relations plan and application of motivational principles to writing and organizing public relations techniques. The third edition modifies the behavioral framework to better overcome obstacles to behavior change. It also begins to embrace the new wave of communication technology which will revolutionize public relations writing and tactics.
Expand description
Seller Condition Comments Price  
Hippo Books
Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
[...]
$1.67
HPB-Ruby
Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$4.50
Ergodebooks
Location: Richmond, TX Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$10.70
Ergodebooks
Location: Richmond, TX Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$61.42
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).