Public Relations Writing and Media Techniques
- List Price: $53.00
- Binding: Paperback
- Edition: 0003
- Publisher: Addison Wesley Publishing Company
- Publish date: 01/07/1997
Description:
Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.
Expand description
Please Wait