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Questionnaires and Inventories Surveying Opinions and Assessing Personality

by Lewis R. Aiken

  • ISBN: 9780471168713
  • ISBN10: 0471168718

Questionnaires and Inventories Surveying Opinions and Assessing Personality

by Lewis R. Aiken

  • List Price: $115.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: John Wiley & Sons Inc
  • Publish date: 08/01/1997
  • ISBN: 9780471168713
  • ISBN10: 0471168718
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Description: Professionals in diverse disciplines such as psychology, sociology, business, market research, and law rely on questionnaires, rating scales, and personality inventories for data collection and decision-making. This concise handbook covers the theory and "how-to" of designing and using questionnaires and inventories.

Includes exercises and a diskette containing programs for designing and analyzing questionnaires.
-- Addresses the use of these tools in various disciplines.

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