Race, Rock, and Elvis
- Binding: Hardcover
- Publisher: Univ of Illinois Pr
- Publish date: 10/01/2000
Arguing that appreciating black music made possible a new recognition of blacks as fellow human beings, Bertrand documents black enthusiasm for Elvis and cites the racially mixed audiences that flocked to the new music at a time when adults expected separate performances for black and white audiences. He describes the critical role of radio and recordings in blurring the color line and notes that these media made black culture available to appreciative whites on an unprecedented scale. He also shows how music was used to define and express the values of a southern working-class youth culture in transition, as young whites, many of them trying to orient themselves in an unfamiliar urban setting, embraced black music and culture as a means of identifying themselves.
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