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Radical Marketing: from Harvard to Harley, Ten Who Broke the Rules & Made It Big

by Hill, Sam A Rifkin, Glenn

  • ISBN: 9780887309052
  • ISBN10: 0887309054

Radical Marketing: from Harvard to Harley, Ten Who Broke the Rules & Made It Big

by Hill, Sam A Rifkin, Glenn

  • List Price: $25.00
  • Binding: Hardcover
  • Publisher: HarperBusiness
  • Publish date: 01/01/1999
  • ISBN: 9780887309052
  • ISBN10: 0887309054
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Description: In the tradition of thriving on Chaos and Built to Last, Radical Marketing provides an engrossing and in-depth look at the unconventional strategies that have enabled innovative organizations such as the Grateful Dead, Iams Pet Food, Harvard Business School, and the Boston Beer Company (makers of Sam Adams) to usurp valuable market share from traditional industry leaders. Illustrating how an emotional bond with one's customer base and a focus on growth over short-term profits equals success, Radical Marketing reveals innovative lessons to benefit businesses large and small.
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