Ready, Blame, Fire! Myths & Misses in Marketing
- List Price: $19.95
- Binding: Paperback
- Publisher: Client Distribution Services
- Publish date: 09/01/1998
Description:
Author Ira Blumenthal chucks conventional business wisdom (the myths) while challenging readers to learn from the past (the misses). This book is for open minded executives courageous enough to scrutinize their own previously unexamined (business) lives Blumenthal reveals how many companies have from distinction to extinction because they were unable to cope with change. Ready, Blame, Fire! provides the spark that ignites insightful ideas and unleashes energy and enthusiasm.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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