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Reinspiring the Corporation: the Seven Seminal Paths to Corporate Greatness

by Scott, Mark C.

  • ISBN: 9780471485452
  • ISBN10: 0471485454

Reinspiring the Corporation: the Seven Seminal Paths to Corporate Greatness

by Scott, Mark C.

  • List Price: $65.00
  • Binding: Paperback
  • Publisher: John Wiley & Sons
  • Publish date: 07/17/2001
  • ISBN: 9780471485452
  • ISBN10: 0471485454
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Description: Preface. Introduction: The Need for a New Paradigm. The Reinspiration Model. The Way Corporations Think About Competitiveness: Is ThereReally a Problem? The Origins of the Seven Well-Trodden Paths toReinspiration. Corporate Reinspiration: What's in it for the Individual? Path 1: Reinstating a Framework of Moral Authority. Path 2: Refocusing the Corporation on Collective Outcomes. Path 3: Cultivating a Common Language, Idiom and Identity. Path 4: Embedding a Shared Corporate Heritage. Path 5: Releasing the Flow of Ideas: Inspiring the Asking of theBig Questions. Path 6: Invoking an Aspirational View of the CollectiveFuture. Path 7: Cultivating Corporate Mystique. The Shape of the Reinspired Corporation: Towards a New Dawn. Select Bibliography. Index.
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