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Relationship Marketing Successful Strategies for the Age of the Customer

by Regis McKenna

ISBN: 9780201622409
ISBN10: 0201622408

Relationship Marketing Successful Strategies for the Age of the Customer

by Regis McKenna

List Price: $19.99
Binding: Paperback
Publisher: Perseus Books Group
Publish date: 06/01/1993
ISBN: 9780201622409
ISBN10: 0201622408

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Description: The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

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Relationship Marketing Successful Strategies for the Age of the Customer

by Regis McKenna

Relationship Marketing Successful Strategies for the Age of the Customer

by Regis McKenna

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