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Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management

by Ray McKenzie

  • ISBN: 9780070860810
  • ISBN10: 0070860815

Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management

by Ray McKenzie

  • List Price: $36.99
  • Binding: Hardcover
  • Publisher: McGraw-Hill
  • Publish date: 01/01/2001
  • ISBN: 9780070860810
  • ISBN10: 0070860815
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Description: McKenzie and his associates at DMR Consulting Center for Strategic Leadership provide managers with a clear, comprehensive view of customer relationship management and a solid framework for designing and implementing business solutions that make customer relationship management profitable. 52 illustrations.
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