Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management
- List Price: $36.99
- Binding: Hardcover
- Publisher: McGraw-Hill
- Publish date: 01/01/2001
Description:
McKenzie and his associates at DMR Consulting Center for Strategic Leadership provide managers with a clear, comprehensive view of customer relationship management and a solid framework for designing and implementing business solutions that make customer relationship management profitable. 52 illustrations.
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