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Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management

by Ray McKenzie

ISBN: 9780070860810
ISBN10: 0070860815

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Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management

by Ray McKenzie

List Price: $36.99
Binding: Hardcover
Publisher: McGraw-Hill
Publish date: 01/01/2001
ISBN: 9780070860810
ISBN10: 0070860815

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Description: McKenzie and his associates at DMR Consulting Center for Strategic Leadership provide managers with a clear, comprehensive view of customer relationship management and a solid framework for designing and implementing business solutions that make customer relationship management profitable. 52 illustrations.

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Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management

by Ray McKenzie

Relationship-Based Enterprise Powering Business Success Through Customer Relationship Management

by Ray McKenzie

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