Description: Quantitative Papers.- 1 Marketing Models: Past, Present and Future.- 2 Marketing Science's Pilgrimage to the Ivory Tower.- 3 Theory or Well-Based Results: Which Comes First?.- 4 Diagnosing Competition: Developments and Findings.- 5 Productivity Versus Relative Efficiency in Marketing: Past and Future?.- 6 Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity.- 7 Research on Modeling Industrial Markets.- Qualitative Papers.- 8 Scholarly Traditions and European Roots of American Consumer Research.- 9 Cross-National Consumer Research Traditions.- 10 The Markets-as-Networks Tradition in Sweden.- 11 Interorganizational Marketing Exchange: Metatheoretical Analysis of Current Research Approaches.- 12 The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History.- 13 Metaphor at Work.- Contributing Authors.

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