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Research in Mass Communication a Practical Guide

by Maxwell E. McCombs

  • ISBN: 9780312191627
  • ISBN10: 0312191626

Research in Mass Communication a Practical Guide

by Maxwell E. McCombs

  • List Price: $90.99
  • Binding: Hardcover
  • Publisher: Bedford/st Martins
  • Publish date: 12/01/1999
  • ISBN: 9780312191627
  • ISBN10: 0312191626
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Description: Using a real-world, interdisciplinary approach, Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings. Students learn how to conduct and interpret research for a variety of fields within mass communication--journalism, advertising, public relations, and broadcasting--and then discover how to assess and analyze it. This invaluable reference tool offers dozens of guiding checklists and plentiful sample materials--reinforcing the material and providing students with the skills they'll need as professionals.
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