Research in Mass Communication a Practical Guide
- Binding: Hardcover
- Publisher: Bedford/st Martins
- Publish date: 12/01/1999
Description:
Using a real-world, interdisciplinary approach, Research in Mass Communication provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings. Students learn how to conduct and interpret research for a variety of fields within mass communication--journalism, advertising, public relations, and broadcasting--and then discover how to assess and analyze it. This invaluable reference tool offers dozens of guiding checklists and plentiful sample materials--reinforcing the material and providing students with the skills they'll need as professionals.
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