Retail Fashion Promotion and Advertising
- List Price: $182.80
- Binding: Paperback
- Edition: 1
- Publisher: Pearson
- Publish date: 12/01/1991
Description:
1. Introduction. 2. Consumer Behavior. 3. Planning and Budgeting. 4. Dramatizing the Fashion Merchandise: Using Art Elements and Principles. 5. Visual Merchandising-Display. 6. Merchandise Presentation: Tools and Techniques. 7. Media Mix. 8. Advertising Principles: Print Media. 9. Mechanics of Building an Ad: Print Media. 10. Advertising Principles: Broadcast Media. 11. Mechanics of Building an Ad: Broadcast Media. 12. Publicity and Special Events. 13. The Fashion Show. 14. Personal Selling. 15. Synergism in Promotion and Advertising. Index.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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