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Retail Product Management Buying and Merchandising

by Rosemary Varley

  • ISBN: 9780415216050
  • ISBN10: 0415216052

Retail Product Management Buying and Merchandising

by Rosemary Varley

  • List Price: $205.00
  • Binding: Hardcover
  • Publisher: Routledge
  • Publish date: 02/01/2001
  • ISBN: 9780415216050
  • ISBN10: 0415216052
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Description: 1. an Introduction to Product Management in the Retail Business; Case-Studies: Boots the Chemist plc and Holmbridge Post Office 2. The Decision Makers in Retail Product Management; Case-Studies: AMC/AMS AIS 3. Category Management 4. Selecting Products; Case-Study: Boots the Chemist 5. Sources of Supply; Case-Studies: Marks and Spencer and Dewhirst, Grattans and Reebok 6. Product Quantity Decisions; Case-Study: Benetton QR System 7. Product Range Management; Exercises 8. Profitable Product Management; Exercises 9. Allocating Space to Products; Case-Study: Unichem 10. Visual Merchandising; Case-Studies: Morrisons, Vie 11. Store Design; Case-Studies: Body shop, Bhs, Levis and Olympic Shop 12. Product Management in Non-Store Retailing; Case-Studies: Grattans Mail Order, Marks and Spencer Home Shopping 13. International Dimensions to Retail Product Management 14. Retailing Innovations; Case Studies: Asda; Digital TV Shopping.
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