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Rethinking the Sales Force Redefining Selling to Create and Capture Customer Value cover
  • ISBN: 9780071342537
  • ISBN10: 0071342532

Rethinking the Sales Force Redefining Selling to Create and Capture Customer Value

by Neil Rackham

  • List Price: $34.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 04/01/1999
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Description
In today's markets, success no longer depends on communicating the value of products or services. It rests on the critical ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy anti what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.
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