Risky Business: Protect Your Business from Being Stalked, Conned, or Blackmailed on the Web
- List Price: $27.95
- Binding: Hardcover
- Edition: 1
- Publisher: John Wiley & Sons
- Publish date: 01/01/2008
Description:
It's not news that the rules of business have been rewritten and continue to change as more companies establish web sites for marketing and sales purposes. What's not yet clear are the legal and ethical requirements governing online businesses and their customers. Scenarios that include trademark and copyright infringement, rogue attacks sending libelous information to millions of users, and managing net-savvy employees are being played out in business every day. Risky Business covers myraid threats, crimes, and management maladies that beset corporations who promote themselves online, offering remedies and preventative techniques, as well as a word to the wise. The contents will be of particular interest to product and sales managers, corporate communications and public relations professionals, and managers with staffs operating online.
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