Rules for Revolutionaries the Capitalist Manifesto for Creating and Marketing New Products and Services
- List Price: $17.99
- Binding: Paperback
- Edition: 1
- Publisher: Harpercollins
- Publish date: 05/01/2000
Description:
Create like a god. Command like a king. Work like a slave. If you do nothing but follow these maxims -- from one who has learned them the hard way -- Ye Shall Prevail In Business. Guy Kawasaki, the former "chief evangelist" of Apple and a maverick business strategist, is back, this time using his battle-tested lessons to help revolutionaries -- entrepreneurs, engineers, inventors, product managers, and small-business owners -- become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges companies must meet to "change of the world". Rules for Revolutionaries will empower entrepreneurs, engineers, managers, and small-business owners to turn their dreams into reality, their reality into products, and their products into profitable customer magnets.
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