SE, SPORTS and ENTERTAINMENT MARKETING
- List Price: $59.95
- Binding: Paperback
- Edition: 01
- Publisher: Cengage
- Publish date: 11/24/1999
Description:
Chapter 1 What Is Sports and Entertainment Marketing? Chapter 2 College and Amateur Sports Chapter 3 Professional Sports Chapter 4 Marketing Products and Services Through Sports Chapter 5 Public Images Chapter 6 Advancing the Cause Chapter 7 Sports Marketing Chapter 8 Entertainment Industry Chapter 9 Marketing Entertainment Chapter 10 Recreation Marketing Chapter 11 Marketing Plans for Sports and Entertainment Chapter 12 Legal Issues for Sports and Entertainment
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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