Sales Promotion Essentials the 10 Basic Sales Promotion Techniques... and How to Use Them
- Binding: Paperback
- Edition: 3
- Publisher: McGraw-Hill
- Publish date: 12/01/1997
Description:
Implement the 10 techniques explained in Sales Promotion Essentials and you'll improve all of your sales promotion campaigns. Loaded with illustrations and examples that will help you analyze and choose the right promotion mix for maximum impact. You'll uncover how to:
-- Create campaigns that achieve and exceed marketing and sales objectives
-- Produce sales promotions tailored to the needs of distinct consumer segments
-- Identify different types of buyers, their buying behavior, and how to select and use sales promotion techniques that will make an impact on their purchase decisions
-- Ensure that all brand messages are consistent, targeted, and effective
Expand description
-- Create campaigns that achieve and exceed marketing and sales objectives
-- Produce sales promotions tailored to the needs of distinct consumer segments
-- Identify different types of buyers, their buying behavior, and how to select and use sales promotion techniques that will make an impact on their purchase decisions
-- Ensure that all brand messages are consistent, targeted, and effective
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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