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Selling Sin the Marketing of Socially Unacceptable Products

by D. Kirk Davidson

  • ISBN: 9780899309941
  • ISBN10: 0899309941

Selling Sin the Marketing of Socially Unacceptable Products

by D. Kirk Davidson

  • List Price: $110.95
  • Binding: Hardcover
  • Publisher: Greenwood Pub Group
  • Publish date: 09/01/1996
  • ISBN: 9780899309941
  • ISBN10: 0899309941
used Add to Cart $5.61
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Description: Most products and services are marketed in positive or at least neutral environments. Not so with such products as cigarettes, alcoholic beverages, gambling, poronography, and firearms. For these particular products the environment can be actually hostile, and this poses special problems for marketers. It is these unusual marketing challenges that Dr. Davidson explores in this new study. Offering a unique cross-industry comparison of marketing tactics, strategies, and hurdles to be overcome to counter the lack of legitimacy for these products in the marketplace, his book will be fascinating reading for marketing, advertising, and sales professionals as well as for academicians and students in these fields. Readers will gain insights into the difficulties of marketing these five product categories - why there is antagonism to these products, how marketers deal with this antagonism, and what specific marketing practices lead to increased social criticism. The study of these problems leads to a better understanding of the marketing of any product or service where the environment is unfriendly. Dr. Davidson discusses in some detail the different circumstances surrounding each of these product categories but points out that what they have in common is a high level of controversy at this point in their history. Hostility toward the products comes not from consumers. Buyers, and of course, sellers, enter into the exchange relationship quite willingly and enthusiastically. The hostility stems from some segments of society - often advocacy groups - who are opposed to the products and who gain a large enough membership or audience to impede and force changes in normal marketing practices.Marketers thus face the unusual situation of working with products that are perfectly legal, although heavily regulated, but which are "socially unacceptable". In addition to the predictable challenges and risks encountered in marketing any product - competitive pressures, changing economic conditions, shifts in consumer behavior - marketers must develop special tactics and strategies to counter the opposition which these products face. These methods are explored here in a book that will make a unique contribution to our understanding of the marketing enterprise overall.
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Seller Condition Comments Price  
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
Price:
$5.61
Comments:
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Very Good dust jacket.
Price:
$5.98
Comments:
Very Good condition. Very Good dust jacket.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. Good dust jacket. Slightly dampstained.
Price:
$5.98
Comments:
Good condition. Good dust jacket. Slightly dampstained.
Seller: Jonathan Grobe Books
Location: Deep River, IA
Condition: Very Good
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0899309941. Exlibrary, usual markings.; 221 pages.
Price:
$52.20
Comments:
0899309941. Exlibrary, usual markings.; 221 pages.
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