Error title
Some error text about your books and stuff.
Close

Selling the Invisible a Field Guide to Modern Marketing

by Harry Beckwith

  • ISBN: 9780446520942
  • ISBN10: 0446520942

Selling the Invisible a Field Guide to Modern Marketing

by Harry Beckwith

  • List Price: $22.95
  • Binding: Hardcover
  • Publisher: Warner Books Inc
  • Publish date: 03/01/1997
  • ISBN: 9780446520942
  • ISBN10: 0446520942
used Add to Cart $1.00
You save: 96%
Marketplace Item
new Add to Cart $14.25
You save: 38%
Marketplace Item
Description: A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the importance of Halo, Cocktail Party, and Lake Wobegon Effects; marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of Pikes Peak; dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention...and much more.
Expand description
Seller Condition Comments Price  
Seller: secondsale
Location: Montgomery, IL Ask seller a question
Condition: Very Good
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc...
Price:
$1.00
Comments:
Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc...
Seller: secondsale
Location: Montgomery, IL Ask seller a question
Condition: Good
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Price:
$1.00
Comments:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Seller: secondsale
Location: Montgomery, IL Ask seller a question
Condition: Acceptable
Item in acceptable condition including possible liquid damage. As well,
[...]
Price:
$1.00
Comments:
Item in acceptable condition including possible liquid damage. As well,
[...]
Seller: More Than Words
Location: Waltham, MA
Condition: Good
All orders guaranteed and ship within 24 hours. Empow ering youth to take charge of their lives by taking charge of a business.
Price:
$1.11
Comments:
All orders guaranteed and ship within 24 hours. Empow ering youth to take charge of their lives by taking charge of a business.
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.11
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: GoodDealsOnUsedBooks
Location: Montgomery, IL
Condition: Acceptable
Shipping Icon
0446520942 Item in acceptable condition including possible liquid damage. As
[...]
Price:
$1.18
Comments:
0446520942 Item in acceptable condition including possible liquid damage. As
[...]
Seller: Once Upon A Time Books
Location: Tontitown, AR
Condition: Acceptable
Shipping Icon
This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Price:
$1.18
Comments:
This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Seller: OnlineGoodwill
Location: Nashville, TN
Condition: Good
Fast Shipping Monday through Friday! -Safe and Secure with tracking!
Price:
$1.20
Comments:
Fast Shipping Monday through Friday! -Safe and Secure with tracking!
Seller: GoodDealsOnUsedBooks
Location: Montgomery, IL
Condition: Good
Shipping Icon
0446520942 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Price:
$1.20
Comments:
0446520942 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
Seller: GoodDealsOnUsedBooks
Location: Montgomery, IL
Condition: Very Good
Shipping Icon
0446520942 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc...
Price:
$1.23
Comments:
0446520942 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc...
Seller: Goodwill_Grand_Rapids
Location: Grandville, MI
Condition: Good
All pages and cover are intact. Spine and/or cover may show signs of wear. ~
[...]
Price:
$1.41
Comments:
All pages and cover are intact. Spine and/or cover may show signs of wear. ~
[...]
Seller: Great Books and Toys
Location: Springdale, AR
Condition: Good
A book that is noticeably used but clean. Pages are intact along with the
[...]
Price:
$1.51
Comments:
A book that is noticeably used but clean. Pages are intact along with the
[...]
Seller: Books_and_Music_Galore
Location: Ellenwood, GA
Condition: Very Good
Shipping Icon
0446520942 (5-14) Please Note: Pictures may be catalog/stock photos and NOT
[...]
Price:
$1.52
Comments:
0446520942 (5-14) Please Note: Pictures may be catalog/stock photos and NOT
[...]
Seller: Friends of the Phoenix Library
Location: Phoenix, AZ
Condition: Good
Shipping Icon
100% of this purchase will support literacy programs through a nonprofit organization!
Price:
$1.62
Comments:
100% of this purchase will support literacy programs through a nonprofit organization!
Seller: bookruns
Location: Philadelphia, PA Ask seller a question
Condition: Acceptable
Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Price:
$3.80
Comments:
Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
Seller: hadamz
Location: Evanston, IL Ask seller a question
Condition: Very Good
Book is in very good+/near fine condition, with minor wear to dust jacket. Book lies flat, and inside pages are clean.
Price:
$5.02
Comments:
Book is in very good+/near fine condition, with minor wear to dust jacket. Book lies flat, and inside pages are clean.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$5.25
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: eCampus_
Location: Lexington, KY Ask seller a question
Condition: Very Good
Supplemental materials are not guaranteed with any used book purchases. Ships
[...]
Price:
$5.50
Comments:
Supplemental materials are not guaranteed with any used book purchases. Ships
[...]
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Acceptable
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Price:
$6.47
Comments:
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Price:
$6.47
Comments:
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Good
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Price:
$7.03
Comments:
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Price:
$7.03
Comments:
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$14.25
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Good dust jacket. Dust jacket slightly dampstained.
Price:
$15.96
Comments:
Very Good condition. Good dust jacket. Dust jacket slightly dampstained.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. Good dust jacket. Gifters inscription on inside.
Price:
$15.96
Comments:
Good condition. Good dust jacket. Gifters inscription on inside.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Like New
Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
Price:
$16.88
Comments:
Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).