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Senior Living Communities Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities

by Benjamin, W. Pearce

  • ISBN: 9780801859618
  • ISBN10: 0801859611

Senior Living Communities Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities

by Benjamin, W. Pearce

  • List Price: $72.00
  • Binding: Paperback
  • Publisher: Johns Hopkins Univ Pr
  • Publish date: 11/01/1998
  • ISBN: 9780801859618
  • ISBN10: 0801859611
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Description: The American Association of Retired Persons estimates that the number of communities for seniors has doubled in the past ten years and will more than double again before the turn of the century. With estimated annual revenues of $14 billion, the industry, is expected to grow dramatically -- to $30 billion by the year 2000. This explosive growth has meant that new administrators and staff often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have found themselves plagued by a variety of administrative and financial difficulties. Operators, developers, lenders, and staff members are attending conferences in record numbers, eager for practical answers to management challenges.

In Senior Living Communities Benjamin Pearce offers the first comprehensive guide to managing these important facilities. Drawing on years of experience running successful retirement communities, Pearce offers a wealth of sound advice and practical solutions. He discusses operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. He also offers specific details on resident relations, transportation, activities, food service, housekeeping, laundry, and maintenance. An extensive operations audit is included in an appendix.

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