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Service Quality New Directions in Theory and Practice

by Roland T. Rust

  • ISBN: 9780803949201
  • ISBN10: 0803949200

Service Quality New Directions in Theory and Practice

by Roland T. Rust

  • List Price: $67.00
  • Binding: Paperback
  • Publisher: Sage Pubns
  • Publish date: 01/01/1993
  • ISBN: 9780803949201
  • ISBN10: 0803949200
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Description: In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
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