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Services Marketing Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml

  • ISBN: 9780072312218
  • ISBN10: 0072312211

Services Marketing Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml

  • List Price: $117.81
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill College
  • Publish date: 11/01/1999
  • ISBN: 9780072312218
  • ISBN10: 0072312211
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Description: Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.
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Sewn binding. Cloth over boards. 648 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
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Sewn binding. Cloth over boards. 648 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
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