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Services Marketing Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml

  • ISBN: 9780072312218
  • ISBN10: 0072312211

Services Marketing Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml

  • List Price: $117.81
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill College
  • Publish date: 11/01/1999
  • ISBN: 9780072312218
  • ISBN10: 0072312211
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Description: Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.
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Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Good condition. 2nd edition. Writing inside.
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Sewn binding. Cloth over boards. 648 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
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Sewn binding. Cloth over boards. 648 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
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0072312211 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
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