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Services Marketing Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml

  • ISBN: 9780072312218
  • ISBN10: 0072312211

Services Marketing Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml

  • List Price: $117.81
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill College
  • Publish date: 11/01/1999
  • ISBN: 9780072312218
  • ISBN10: 0072312211
used Add to Cart $5.42
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new Add to Cart $24.04
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Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Goodwill BookWorks
Location: Austin, TX
Condition: Acceptable
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Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: Good
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Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
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Seller: I Love Books Bookstore
Location: Kingsport, TN
Condition: Very Good
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Sewn binding. Cloth over boards. 648 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
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$25.23
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Sewn binding. Cloth over boards. 648 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
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