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Services Marketing Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml

  • ISBN: 9780072312218
  • ISBN10: 0072312211

Services Marketing Integrating Customer Focus Across the Firm

by Valarie A. Zeithaml

  • List Price: $117.81
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill College
  • Publish date: 11/01/1999
  • ISBN: 9780072312218
  • ISBN10: 0072312211
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Description: Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. 2nd edition.
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Very Good condition. 2nd edition.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. 2nd edition.
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Very Good condition. 2nd edition.
Seller: I Love Books Bookstore
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Sewn binding. Cloth over boards. 648 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
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Sewn binding. Cloth over boards. 648 p. Contains: Illustrations. McGraw-Hill Series in Marketing. Audience: General/trade.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$26.69
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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