Description: Contributors1. Comparative Advantage and Competitive Advantage: An IntroductionPart I Globalization: Should You Do It?2. How Small Firms Can Achieve Competitive Advantage in an Interdependent WorldPart II Changing Your Mind-Set, Changing Your Strategy3. What It Takes to Become a Globally Oriented Corporation4. Understanding Internationalization: Sense-Making Processes in Multinational CorporationsPart III The Environment of Global Markets5. The Accessibility of International Financial Markets6. Accounting Aspects of Globalizing American Firms7. United States Trade Laws as Barriers to Globalization8. Negotiating the Initial Phases of Cross-Cultural AlliancesPart IV Practical Applications9. The Transfer of Production Planning and Control Systems from Plants in the United States to Other Parts of the World10. Buyer-Supplier Coordination in the United States and Japanese Automobile Industries11. Strategic Human Resource Management in Mexican Maquiladoras: The Competitive Edge12. Small and Midsize Enterprises in the United States and East-Central Europe: Common Challenges in te 1990sIndex

Please Wait