Description: As CEO of Lycos, Bob Davis has long been on the front lines of the battle for Internet supremacy, taking on such formidable rivals as AOL, Yahoo!, and, most recently, Amazon.com. Under his leadership, Lycos has become the third-leading Internet portal and one of the most heavily trafficked sites on the Web. In this report from the field, Davis recounts war stories from the riskiest, most exciting competition in American business history and reveals the strategies that make the difference between victory and defeat.

The Internet landscape changes at lightning speed, and companies can only succeed by operating at its pace: Tactical decisions have to be made in a nanosecond and strategic initiatives rethought daily. Davis discusses the ins and outs of creating a business model with the fluidity and flexibility the Internet demands, techniques for establishing a strong Internet brand, and proven methods for securing and building customer loyalty when the competition is only a click away. Interweaving his own experience and the stories of other successful dotcoms, he points out the importance of partnering and forming strategic alliances and the critical necessity of maintaining breakneck growth. Fledgling dotcom companies, the many recently emerging clicks-and-mortar firms, and potential investors alike will find Davis's insider's perspective invaluable.

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