Description:
This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspective by a professor of marketing in a college of business it illustrates the application of marketing principles and processes to the sports industry.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
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Robinson Street Books
Very Good
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$39.37
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