Sports Marketing Competitive Business Strategies for Sports
- List Price: $168.93
- Binding: Hardcover
- Edition: 1
- Publisher: Prentice Hall
- Publish date: 03/01/1994
Description:
Sports Marketing teaches readers how to research markets, analyze and interpret data, and finally design a plan to go after relevant markets. In addition, the text provides innovative structures for understanding the sports industry and a step-by-step method of developing a sponsorship program.
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