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Strategic Brand Management: Building, Measuring and Managing Brand Equity

by Keller, Kevin Lane

  • ISBN: 9780131201156
  • ISBN10: 0131201158

Strategic Brand Management: Building, Measuring and Managing Brand Equity

by Keller, Kevin Lane

  • List Price: $84.00
  • Binding: Hardcover
  • Publisher: Prentice Hall
  • Publish date: 02/01/2006
  • ISBN: 9780131201156
  • ISBN10: 0131201158
used Add to Cart $5.99
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Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $26.96
You save: 68%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Finely-focused on the "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity.

Considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. This book addresses three important questions: How can brand equity be created?; How can brand equity be measured?; and How can brand equity be used to expand business opportunities?

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: borgasorus
Location: Wright City, MO Ask seller a question
Condition: Acceptable
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No apparent missing pages. Light wrinkling from liquid damage. Moderate wear,
[...]
Price:
$5.99
Comments:
No apparent missing pages. Light wrinkling from liquid damage. Moderate wear,
[...]
Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.63
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Goodwill Industries
Location: Miami, FL
Condition: Good
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All of our items are donated goods, some books may come like new, or used
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Price:
$2.26
Comments:
All of our items are donated goods, some books may come like new, or used
[...]
Seller: Goodwill Books
Location: Hillsboro, OR
Condition: Good
Signs of wear and consistent use.
Price:
$3.46
Comments:
Signs of wear and consistent use.
Seller: St. Vinnie's Books
Location: Eugene, OR
Condition: Good
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Hardcover This item shows wear from consistent use but remains in good
[...]
Price:
$5.05
Comments:
Hardcover This item shows wear from consistent use but remains in good
[...]
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
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Price:
$9.34
Comments:
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Acceptable
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Price:
$9.53
Comments:
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Good
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Price:
$11.48
Comments:
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Price:
$11.77
Comments:
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Price:
$12.35
Comments:
Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Price:
$12.35
Comments:
Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Seller: FastBooks100
Location: Franklin, TN Ask seller a question
Condition: Good
Price:
$18.95
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Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$26.96
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$60.95
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Price:
$68.67
Comments:
Seller: Bonita
Location: Newport Coast, CA
Condition: New
Price:
$80.35
Comments:
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