Error title
Some error text about your books and stuff.
Close

Strategic Brand Management: Building, Measuring and Managing Brand Equity

by Keller, Kevin Lane

  • ISBN: 9780131201156
  • ISBN10: 0131201158

Strategic Brand Management: Building, Measuring and Managing Brand Equity

by Keller, Kevin Lane

  • List Price: $84.00
  • Binding: Hardcover
  • Publisher: Prentice Hall
  • Publish date: 02/01/2006
  • ISBN: 9780131201156
  • ISBN10: 0131201158
used Add to Cart $1.62
You save: 98%
Marketplace Item
new Add to Cart $89.66
Marketplace Item
Description: Finely-focused on the "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity.

Considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. This book addresses three important questions: How can brand equity be created?; How can brand equity be measured?; and How can brand equity be used to expand business opportunities?

Expand description
Seller Condition Comments Price  
Seller: Owls Books
1,932 orders (94% success)
Location: Ogden, UT
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Price:
$1.62
Comments:
All pages and cover are intact. Possible slightly loose binding, minor
[...]
Seller: Better World Books West
2,150 orders (94% success)
Location: Mishawaka, IN
Condition: Very Good
Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Price:
$3.36
Comments:
Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Seller: Better World Books West
2,150 orders (94% success)
Location: Mishawaka, IN
Condition: Acceptable
Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Price:
$3.36
Comments:
Ships from Reno, NV. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Seller: HPB-Diamond
5,685 orders (96% success)
Location: Dallas, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$3.37
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: Wonder Book - Member ABAA/ILAB
338 orders (97% success)
Location: Frederick, MD
Condition: Very Good
Very Good condition.
Price:
$6.15
Comments:
Very Good condition.
Seller: Ergodebooks
10,745 orders (98% success)
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$7.84
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: HPB-Blue
3,907 orders (97% success)
Location: Dallas, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$8.98
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: AwesomeBooksUSA
557 orders (96% success)
Location: Wilmington, DE
Condition: Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
Price:
$9.37
Comments:
This book is in very good condition. The cover may have some limited signs of
[...]
Seller: AwesomeBooksUSA
557 orders (96% success)
Location: Wilmington, DE
Condition: Good
Book in good or better condition. Dispatched same day from US or UK warehouse.
Price:
$9.37
Comments:
Book in good or better condition. Dispatched same day from US or UK warehouse.
Seller: FastBooks100
1,658 orders (94% success)
Location: Franklin, TN Ask seller a question
Condition: Good
Price:
$18.95
Comments:
Seller: One Stop Shop Bookstore
2,023 orders (96% success)
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$21.90
Comments:
Seller: Ergodebooks
10,745 orders (98% success)
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$89.66
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Lyric Vibes
3 orders (100% success)
Location: Geneva, IL
Condition: New
0131201158 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
Price:
$100.92
Comments:
0131201158 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).