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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

ISBN: 9780029170458
ISBN10: 0029170451

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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

List Price: $29.95
Binding: Hardcover
Publisher: Simon & Schuster
Publish date: 03/01/1994
ISBN: 9780029170458
ISBN10: 0029170451

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Description: In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.

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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

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