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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

  • ISBN: 9780029170458
  • ISBN10: 0029170451

Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

  • List Price: $29.95
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 03/01/1994
  • ISBN: 9780029170458
  • ISBN10: 0029170451
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Robinson Street Books
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