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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

  • ISBN: 9780029170458
  • ISBN10: 0029170451

Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

  • List Price: $29.95
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 03/01/1994
  • ISBN: 9780029170458
  • ISBN10: 0029170451
used Add to Cart $5.91
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Foggypaws
Location: Sonoma, CA
Condition: Very Good
Hardcover in very good condition. All inside pages are in great shape. Minor shelf wear to the dust jacket.
Price:
$5.91
Comments:
Hardcover in very good condition. All inside pages are in great shape. Minor shelf wear to the dust jacket.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. Very Good dust jacket. With remainder mark. A copy that
[...]
Price:
$6.12
Comments:
Very Good condition. Very Good dust jacket. With remainder mark. A copy that
[...]
Seller: Robinson Street Books
Location: Binghamton, NY
Condition: Like New
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Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Fine in fine dust jacket. Later printing. *
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Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Fine in fine dust jacket. Later printing. *
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