Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity
- List Price: $29.95
- Binding: Hardcover
- Publisher: Simon & Schuster
- Publish date: 03/01/1994
Description:
In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.
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