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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

ISBN: 9780029170458
ISBN10: 0029170451

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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

List Price: $29.95
Binding: Hardcover
Publisher: Simon & Schuster
Publish date: 03/01/1994
ISBN: 9780029170458
ISBN10: 0029170451

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Description: In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.

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Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!

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Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!

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All pages and cover are intact. Possible slightly loose binding, minor

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8vo-over 7Â¾"-9Â¾" tall. Black binding with gilt title, clean and tight, 339 pages, remainder mark; jacket is clean, light edge wrinkle.

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8vo-over 7Â¾"-9Â¾" tall. Black binding with gilt title, clean and tight, 339 pages, remainder mark; jacket is clean, light edge wrinkle.

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0029170451 Fine in fine dust jacket. Later printing. * Free tracking USA. Quality, Value, Experience.

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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

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