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Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

  • ISBN: 9780029170458
  • ISBN10: 0029170451

Strategic Brand Management New Approaches to Creating and Evaluating Brand Equity

by Jean-Noel Kapferer

  • List Price: $29.95
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 03/01/1994
  • ISBN: 9780029170458
  • ISBN10: 0029170451
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Description: In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Kapferer deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.
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Seller: Dionysos Books
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Like New
Like New condition. Very Good dust jacket.
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Like New condition. Very Good dust jacket.
Seller: WonderBook
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Condition: Like New
Like New condition. Very Good dust jacket.
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Like New condition. Very Good dust jacket.
Seller: Dunbar Old Books
Location: Miami, FL
Condition: Very Good
8vo-over 7¾"-9¾" tall Black binding with gilt title, clean and tight, 339 pages, remainder mark; jacket is clean, light edge wrinkle.
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8vo-over 7¾"-9¾" tall Black binding with gilt title, clean and tight, 339 pages, remainder mark; jacket is clean, light edge wrinkle.
Seller: One Stop Shop Bookstore
Location: Memphis, TN
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Seller: Robinson Street Books
Location: Binghamton, NY
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0029170451 Fine in fine dust jacket. Later printing. * Free tracking USA. Quality, Value, Experience.
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$28.12
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0029170451 Fine in fine dust jacket. Later printing. * Free tracking USA. Quality, Value, Experience.
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