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Strategic Communication in Business and the Professions

by Dan OHair

Strategic Communication in Business and the Professions cover
  • ISBN: 9780618432493
  • ISBN10: 0618432493

Strategic Communication in Business and the Professions

by Dan OHair

  • List Price: $76.76
  • Binding: Paperback
  • Edition: 5
  • Publisher: Houghton Mifflin College Div
  • Publish date: 08/25/2004
  • ISBN: 9780618432493
  • ISBN10: 0618432493
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Description: Designed for introductory business and organizational communication classes, this text helps students understand, remember, and employ the communication skills essential to success in any business or professional setting. The text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety--with the end goal of empowering students to approach any business communication situation with confidence. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting.The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce. In addition, the design and artwork give the text a modern and accessible feel, while pedagogical features promote critical thinking, practical applications, and insight into career-related topics."Updated Real-World Applications: "Practicing Business Communication boxes examine communication practices in a wide range of businesses then tie the information into the
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