Error title
Some error text about your books and stuff.
Close

Strategic Database Marketing the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Middleton Hughes

  • ISBN: 9780071351829
  • ISBN10: 0071351825

Strategic Database Marketing the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Middleton Hughes

  • List Price: $39.95
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill
  • Publish date: 07/01/2000
  • ISBN: 9780071351829
  • ISBN10: 0071351825
used Add to Cart $2.80
You save: 93%
Marketplace Item
new Add to Cart $28.98
You save: 27%
Marketplace Item
Description: Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
Expand description
Seller Condition Comments Price  
Seller: St. Vinnie's Books
300 orders (97% success)
Location: Eugene, OR
Condition: Acceptable
Hardcover The item is fairly worn but still readable. Signs of wear include
[...]
Price:
$2.80
Comments:
Hardcover The item is fairly worn but still readable. Signs of wear include
[...]
Seller: Friends of the Phoenix Library
1,025 orders (95% success)
Location: Phoenix, AZ
Condition: Good
Shipping Icon
This is a former library book with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!
Price:
$3.20
Comments:
This is a former library book with library stickers and stamps. 100% of this purchase will support literacy programs through a nonprofit organization!
Seller: Ergodebooks
15,135 orders (98% success)
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$9.09
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Defunct Books
6 orders (83% success)
Location: Nashville, TN
Condition: Very Good
Shipping Icon
Book DJ has edge wear, minor creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good.
Price:
$12.93
Comments:
Book DJ has edge wear, minor creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good.
Seller: One Stop Shop Bookstore
1,975 orders (96% success)
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$25.27
Comments:
Seller: Ergodebooks
15,135 orders (98% success)
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$28.98
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: C9 Media
106 orders (89% success)
Location: Wellington, FL
Condition: New
0071351825 New Condition.
Price:
$44.98
Comments:
0071351825 New Condition.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).