Error title
Some error text about your books and stuff.
Close

Strategic Database Marketing the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Middleton Hughes

  • ISBN: 9780071351829
  • ISBN10: 0071351825

Strategic Database Marketing the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Middleton Hughes

  • List Price: $39.95
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill
  • Publish date: 07/01/2000
  • ISBN: 9780071351829
  • ISBN10: 0071351825
used Add to Cart $3.58
You save: 91%
Marketplace Item
new Add to Cart $32.59
You save: 18%
Marketplace Item
Description: Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
Expand description
Seller Condition Comments Price  
Seller: More Than Words
Location: Waltham, MA
Condition: Good
. All orders guaranteed and ship within 24 hours. Your purchase supports More
[...]
Price:
$3.58
Comments:
. All orders guaranteed and ship within 24 hours. Your purchase supports More
[...]
Seller: Seattle Goodwill
Location: Seattle, WA
Condition: Acceptable
Shipping Icon
May have some shelf-wear due to normal use.
Price:
$4.71
Comments:
May have some shelf-wear due to normal use.
Seller: NeedRead
Location: Lisbon, WI
Condition: Like New
Shipping Icon
New Book has damage to dust jacket. Inch long tear. Fast shipping! !
Price:
$7.82
Comments:
New Book has damage to dust jacket. Inch long tear. Fast shipping! !
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Very Good dust jacket. 2nd edition. A copy that may have
[...]
Price:
$9.88
Comments:
Very Good condition. Very Good dust jacket. 2nd edition. A copy that may have
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$10.37
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. Very Good dust jacket. 2nd edition. A copy that may have
[...]
Price:
$11.11
Comments:
Very Good condition. Very Good dust jacket. 2nd edition. A copy that may have
[...]
Seller: Defunct Books
Location: Nashville, TN
Condition: Very Good
Shipping Icon
Book DJ has edge wear, minor creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good.
Price:
$12.93
Comments:
Book DJ has edge wear, minor creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$32.59
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Bonita
Location: Newport Coast, CA
Condition: Very Good
Price:
$42.70
Comments:
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).