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  • ISBN: 9780071351829
  • ISBN10: 0071351825

Strategic Database Marketing the Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

by Arthur Middleton Hughes

  • List Price: $39.95
  • Binding: Hardcover
  • Edition: 2
  • Publisher: McGraw-Hill
  • Publish date: 07/01/2000
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Description: Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
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Hippo Books
Location: Toledo, OH
Very Good
Light rubbing wear to cover, spine and page edges. Very minimal writing or
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Ergodebooks
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Defunct Books
Location: Nashville, TN
Very Good
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Book DJ has edge wear, minor creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good.
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Firecreek Books
Location: Germantown, TN
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Glued To The Tube Books
Location: Minneapolis, MN
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8vo-over 7¾"-9¾" tall. "In STRATEGIC DATABASE MARKETING, SECOND EDITION.
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Ergodebooks
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