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Strategic Management Concepts for Management

by L. J. Bourgeois

  • ISBN: 9780030226137
  • ISBN10: 0030226139

Strategic Management Concepts for Management

by L. J. Bourgeois

  • List Price: $105.95
  • Binding: Paperback
  • Edition: 2
  • Publisher: Cengage
  • Publish date: 07/01/1997
  • ISBN: 9780030226137
  • ISBN10: 0030226139
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Description: Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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