Strategic Management Concepts
- List Price: $46.00
- Binding: Paperback
- Edition: 4
- Publisher: Prentice Hall
- Publish date: 12/01/1997
Description:
I. THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT. 1. Introduction to Strategic Management. 2. External Environmental Opportunities and Threats. 3. The Internal Environment: The Firm's Resources, Organizational Mission, and Goals. 4. Corporate-Level Strategies. 5. Corporate Portfolio Management and Related Issues. 6. Business Unit Strategies. 7. Functional Strategies. 8. Strategy Implementation: Organizational Structure. 9. Strategy Implementation: Leadership, Power, and Organizational Culture. 10. Strategic Control Process and Performance. 11. Strategic Management and the World Marketplace. 12. Strategic Management in Not-for-Profit Organizations.
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