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  • ISBN: 9780136316237
  • ISBN10: 0136316239

Strategic Management Concepts

by John A. Parnell

  • List Price: $46.00
  • Binding: Paperback
  • Edition: 4
  • Publisher: Prentice Hall
  • Publish date: 12/01/1997
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Description: I. THE CONCEPTS AND TECHNIQUES OF STRATEGIC MANAGEMENT. 1. Introduction to Strategic Management. 2. External Environmental Opportunities and Threats. 3. The Internal Environment: The Firm's Resources, Organizational Mission, and Goals. 4. Corporate-Level Strategies. 5. Corporate Portfolio Management and Related Issues. 6. Business Unit Strategies. 7. Functional Strategies. 8. Strategy Implementation: Organizational Structure. 9. Strategy Implementation: Leadership, Power, and Organizational Culture. 10. Strategic Control Process and Performance. 11. Strategic Management and the World Marketplace. 12. Strategic Management in Not-for-Profit Organizations.
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Hippo Books
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