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  • ISBN: 9780136067733
  • ISBN10: 0136067735

Strategic Management in Action

by COULTER

  • List Price: $62.00
  • Edition: 98
  • Publisher: 35,PH
  • Publish date: 01/01/2007
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Description: This practical, real-world book presents strategy as it is actually applied within organizations by effectively integrating theory and action. Revealing strategic management through interviews with managers and current examples, "Strategic Management in Action" integrates its discussion of different levels of strategy (i.e., functional, competitive, and corporate) with the formulation, implementation, and evaluation of each of those strategies. The book presents the latest strategic management theories and practices and demonstrates that organizational actions such as downsizing are really strategy in action. It also emphasizes that business strategy is a concern for all employees in an organization. An essential reference book for any professional at any level in an organization.
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Better World Books West
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Better World Books West
Location: Mishawaka, IN
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Ships from Reno, NV. Shows some signs of wear, and may have some markings on
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