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Strategic Market Management, 6th Edition

by David A. Aaker (Univ. of California, Berkeley)

ISBN: 9780471415725
ISBN10: 0471415723

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Strategic Market Management, 6th Edition

by David A. Aaker (Univ. of California, Berkeley)

List Price: $61.95
Binding: Paperback
Edition: 0006
Publisher: John Wiley & Sons
Publish date: 07/01/2001
ISBN: 9780471415725
ISBN10: 0471415723

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Description: INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Cost, Focus, and the Preemptive Move. Strategic Positioning. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION. Implementation. Appendix: Planning Forms. Index.

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Strategic Market Management, 6th Edition

by David A. Aaker (Univ. of California, Berkeley)

Strategic Market Management, 6th Edition

by David A. Aaker (Univ. of California, Berkeley)

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