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Strategic Marketing an Introduction

by Tony Proctor

  • ISBN: 9780415208109
  • ISBN10: 0415208106

Strategic Marketing an Introduction

by Tony Proctor

  • List Price: $175.00
  • Binding: Hardcover
  • Publisher: Routledge
  • Publish date: 09/01/2000
  • ISBN: 9780415208109
  • ISBN10: 0415208106
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Description: 1. Marketing Strategy: Introduction and Overview; 2. Portfolio Analysis; 3. Analysis of the Business Enterprise; 4. Industry Analysis; 5. Market Analysis; 6. Analysing Competition; 7. Analysing the Business Environment; 8. Analysing the Customer in the Market Place; 9. Sustainable Competitive Advantage and Generic Strategies; 10. Segmentation, Targeting and Positioning; 11. Marketing Mix Strategy; 12. Growth Strategies: Market Penetration, Innovation and Product-Market Expansion, Diversification and Vertical Integration; 13. Facilitating the Implementation of Strategy; 14. Market Planning and Implementing Marketing Strategy
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