- ISBN: 9780071372220
- ISBN10: 0071372229
Strategic Marketing Management a Means-End Approach
- List Price: $29.95
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 12/01/2001
Description:
"Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently--then execute those decisions with precision.
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| Seller | Condition | Comments | Price |
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Better World Books West
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Good |
Ships from Reno, NV. Shows some signs of wear, and may have some markings on
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$1.11
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Hippo Books
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Very Good |
Light rubbing wear to cover, spine and page edges. Very minimal writing or
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$1.67
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Open Books Ltd
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Very Good
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Open Books is a nonprofit social venture that provides literacy experiences
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$2.63
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Ohio Valley Goodwill
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Very Good |
Excellent. Book and pages are clean.
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$3.32
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Powell's Books
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Very Good |
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$3.71
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Wonder Book - Member ABAA/ILAB
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Very Good |
Very Good condition. Very Good dust jacket.
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$5.06
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Wonder Book - Member ABAA/ILAB
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Like New |
Like New condition. Like New dust jacket.
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$5.31
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WonderBook
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Like New |
Like New condition. Like New dust jacket.
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$5.81
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WonderBook
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Very Good |
Very Good condition. Very Good dust jacket.
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$5.81
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Ergodebooks
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Good |
Buy with confidence. Excellent Customer Service & Return policy.
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$8.24
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Ergodebooks
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New |
Buy with confidence. Excellent Customer Service & Return policy.
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$15.78
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Firecreek Books
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Good |
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$22.58
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edconroybooks.com
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Like New
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McGraw-Hill Book Co., New York, NY, 2001. 1st Edition, 2nd Printing,
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$32.06
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