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Strategic Newspaper Management cover
  • ISBN: 9780023377310
  • ISBN10: 0023377313

Strategic Newspaper Management

by Conrad C. Fink

  • List Price: $151.60
  • Binding: Paperback
  • Edition: 0002
  • Publisher: Pearson
  • Publish date: 09/01/1995
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Description
Preface. I. THE FOUNDATION. 1. Understanding Your Industry. 2. Understanding Your Market. 3. Understanding Your Competitors. II. YOU, LEADERSHIP, AND PLANNING. 4. Leadership: Influencing Others to Achieve. 5. The Plan. III. YOUR OPERATING RESPONSIBILITIES. 6. The Human Element. 7. News. 8. Circulation. 9. Advertising. 10. Image and Promotion. 11. Production and the New Technology. IV. EXTRA DIMENSIONS. 12. The Law and You. 13. Public Trust and Manager Ethics. V. YOU AND THE WEEKLY NEWSPAPER. 14. The New Weekly Newspaper.
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