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Strategic Newspaper Management

by Conrad C. Fink

  • ISBN: 9780023377310
  • ISBN10: 0023377313

Strategic Newspaper Management

by Conrad C. Fink

  • List Price: $151.60
  • Binding: Paperback
  • Edition: 0002
  • Publisher: Pearson
  • Publish date: 09/01/1995
  • ISBN: 9780023377310
  • ISBN10: 0023377313
used Add to Cart $89.68
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Description: Preface. I. THE FOUNDATION. 1. Understanding Your Industry. 2. Understanding Your Market. 3. Understanding Your Competitors. II. YOU, LEADERSHIP, AND PLANNING. 4. Leadership: Influencing Others to Achieve. 5. The Plan. III. YOUR OPERATING RESPONSIBILITIES. 6. The Human Element. 7. News. 8. Circulation. 9. Advertising. 10. Image and Promotion. 11. Production and the New Technology. IV. EXTRA DIMENSIONS. 12. The Law and You. 13. Public Trust and Manager Ethics. V. YOU AND THE WEEKLY NEWSPAPER. 14. The New Weekly Newspaper.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Bonita
Location: Santa Clarita, CA
Condition: Good
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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$89.68
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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