Strategic Newspaper Management
- Binding: Paperback
- Edition: 0002
- Publisher: Pearson
- Publish date: 09/01/1995
Description:
Preface. I. THE FOUNDATION. 1. Understanding Your Industry. 2. Understanding Your Market. 3. Understanding Your Competitors. II. YOU, LEADERSHIP, AND PLANNING. 4. Leadership: Influencing Others to Achieve. 5. The Plan. III. YOUR OPERATING RESPONSIBILITIES. 6. The Human Element. 7. News. 8. Circulation. 9. Advertising. 10. Image and Promotion. 11. Production and the New Technology. IV. EXTRA DIMENSIONS. 12. The Law and You. 13. Public Trust and Manager Ethics. V. YOU AND THE WEEKLY NEWSPAPER. 14. The New Weekly Newspaper.
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